The WRAP is Here!

Ok, so I am a totally outgoing person and up till now I’ve not really featured very much on my own YouTube channel – 2 years, 42 million views and not much at all of me.

Lots of reasons really, but the main reason was always so you guys could see properly what was happening with the cupcakes (they’re a lot smaller than regular cakes!) – and so that I can still film when I’m having a shocking hair day 🙂

Anyway, I’ve decided to start a monthly series where I kind of “wrap” the month up in a nice tidy little episode – a great way to catch up on whats happened if you’re not always viewing the latest videos as they hit your subscription feed.

Speaking of which – did you know you can actually opt to have YouTube send you an email every time I upload? Next to the little button which says “Subscribe” or “Subscribed” under my videos theres a little cog symbol and when you click on it, you get this option to Email with New Uploads.

Screen Shot 2014-01-06 at 11.05.37 AM

How did I not know this before! I always miss vids from my favourite subscriptions because they get posted at funny times of the day or night and when I go to check my feed its been filled up with more recent videos. Not any more – the joys of modern technology!

So, The WRAP will pop up in your feed (or your email box!) on the last day of each month and its a way for me to share cool stuff, interesting information and general cakey stuff with you all instead of just the usual tutorials.  I made it look like a bit of a news-type show and I’d love your feedback on what you think of the format, the content and also the length. I kind of thought it might be a little too long and perhaps the FAQ section would be better in a separate video each month – what do you guys think?

I’ve made this series in response to you guys asking for more information on my favourite decorating tools, brands, equipment and money saving tips. I’ve had loads of requests from people asking me to do a regular Vlog and do some FAQ sessions, and who doesn’t love a giveaway right? I think this monthly episode will cover off on all those things, and more.

This month I’m giving away 10 x copies of my new recipe book ($4.99), 5 x copies of my full length 3D sculpted cake decorating masterclass ($40.00), 3 x packets of silicone ice cream cupcake moulds ($20.00) and 1 x set of modelling tools ($25.00). Check out the video to see how you get them (or if you’re viewing this post there’s probably a good chance you’ve just finished watching it!)

I want to make my channel more interactive, so these WRAP episodes, this blog and hopefully a bit more of me (bad hair days and all) will all be making more frequent appearances on the MyCupcakeAddiction YouTube channel – but it’s a channel made for you so let me know what you like, what you don’t and what you want to see more of 🙂

xx Elise


  1. I would so love a cupcake case or the recipe are an amazing person so sweet and kind!!!

  2. Hi, I would like to try and win the giant cupcake mould. I love you channel and I’ve watched all your videos. I’ve been working on a giant rainbow cake but it’s not looking that good. The giant cupcake mould would help me with this.
    Thanks Skye

  3. billie-jo haase says:

    I would like the giant cup cake mould

  4. Megha Patel says:

    Hi…. I am very big fan of your channel and you are a very big inspiration to teens as such as myself (I’m 13 and my mum has given permission to enter). You make methods very easy to achieve professional looks. I love the way you explain what to do in simple language (even my friends understand)! I would love to have the giant cupcake mould or sculpting brushes. Any one of them is fine. Please keep on posting simple videos and blogs like you do now… I still keep on imprsssing family friends and food technology teachers with the skills I learn from you. Thank you for what you do and making me what I am.

  5. Dianna purvis says:

    I would love to win any of these but especially the copy of the 3rd are such an inspiration!

  6. I want a giant cupcake mould. 🙂

  7. I want a cupcake mould. 🙂

  8. I would really like to win the giant cupcake mould please!!! Thanks, from naoise in Ireland<3

  9. How do I follow this website?!!?

  10. Trudi Verrico says:

    I would love to win one of each of these but am most interested in the modelling tools please

  11. Amy attwater says:

    when will the wrap end ? sorry first time entering can somebody plz tell me
    thx Amy

  12. Tilly hey says:

    Hi I’m such a huge fan of your cakes I think there amazing so if I win please could I have the decorating book so I can be as creative as you? Thankyou very much

  13. nilofur walji says:

    I would love to get the big cupcake mould n the plastic paintbrush set n not frgtin ur amazing book. U ve really amazing ideas. I love them.thnks

  14. Celeste Mendez says:

    Ur amazing!! I LOVE watching ur videos keep up the great work ♡:-) I WOULD LIKE THE GIANT CUPCAKE MOLD ♡♥♡♥♡:-)

  15. Celeste Mendez says:


  16. Celeste Mendez says:

    GIANT CUPCAKE MOLD please please please :-)♡♥♡♥♡♥

  17. Best teacher out there!

  18. My brother recommended I would possibly like this web site.
    He was once totally right. This post actually made my day.
    You cann’t believe simply how a lot time I had spent for this info!

  19. i love your baby jacob

  20. Congratulations on completing your training! You are such a talent, I think you probably showed them as much as they show you, but congratulations again! Thanks too for sharing the pictures of your son and your new baby!

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